Ostrich Mentality

Some people really do like to bury their head in the sand and pretend that all is well with the world. Well, it ain’t!

Can you believe that the most complained about TV Advert during 2008 was an ad for Barnardos, the children charity? The ad was purposefully designed to shock in order to highlight domestic abuse and the impact on children. It stressed the need to break the circle of violence. Read more about it here.

You can view the ad on You Tube here (warning – if you live your life like an ostrich and bury your head at the first sign of trouble you WILL find this advert upsetting):

http://www.youtube.com/watch?v=-b1Y1CrNWgU

Surely it is better to bring such things into the open; to talk about them; and, maybe to be more aware of disturbing behaviours in kids that might point at a need for help. Help which may save them from abuse. But no. In this country people seem to be more than content to bury their heads under their duvets. If they cannot see the monster under their bed then the monster can’t get them…….

The fact that nearly as many people complained about a car ad featuring a dog because they were concerned about the animal’s welfare just goes to show that there is something wrong in our society. We hide ourselves from child abuse but stand up for the poor down-trodden animals.

Something is wrong. So very wrong. Let’s live in the real world and change it for the better.